Figure 4: Source of Recall of Elections Canada Advertising (2)

Q30. During the by-election campaign, have you seen or heard advertising from Elections Canada about where, when and how to vote: a) on social media such as Facebook, Twitter or Instagram? / b) when you were browsing or on a mobile application? / c) on the radio? / d) in a local newspaper? Base: n = 628: all respondents. SPLIT SAMPLE

The horizontal bar chart shows the sources of advertising from Elections Canada that respondents could recall, shown as a percentage. The breakdown is as follows:

• Total
  • In a local newspaper
  • Recalled ads: 33%
  • Did not recall ads: 59%
  • Don't know: 8%
  • On the radio
  • Recalled ads: 31%
  • Did not recall ads: 62%
  • Don't know: 7%
  • Browsing or on a mobile application
  • Recalled ads: 24%
  • Did not recall ads: 71%
  • Don't know: 5%
  • On social media
  • Recalled ads: 24%
  • Did not recall ads: 67%
  • Don't know: 9%