Elector Personas – Final Report

Table of Contents

• Executive Summary
  1. Background and Objectives
  2. Methodology
  3. Contract Value
  4. Key Findings
  5. Political Neutrality Statement and Contact Information
• About This Report
• Elector Personas
  1. Voter Personas Barrier Definitions
  2. Guide to Voter Personas
  3. "Angela Reid" – Skeptic
  4. "Tony Castilano" – Follower
  5. "Joseph Kasongo" – Changemaker
  6. "Casey Tremblay" – Planner
  7. "Alix Chen" – Individualist
  8. "Ajeet Kaur" – Thinker
  9. "Andrea Reyes" – Champion
  10. "Nia Morrison" – Idealist
  11. "Tim Robinson" – Traditionalist
• Appendix A: Methodology
• Appendix B: Recruitment Screener
• Appendix C: Qualitative Research Instrument: Bulletin Board/Interview Discussion Guide
• Appendix D: Qualitative Research Instruments: Introduction Letter for Qualitative Recruitment
• Appendix E: Segmentation Analysis

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