National Electors Study on the 43rd Canadian Federal General Election: Report on the Voter Information Campaign and Elector Awareness
Table of Contents
- Executive Summary
- Introduction
- Part 1: Quantitative Findings
- 1. Awareness of the Federal Election
- 2. Media Exposure
- 3. Unaided Recall of EC Advertising and Communications
- 4. Aided Recall of Key EC Communications
- 5. Aided Recall of Specific EC Advertising
- 6. Evaluation of Specific Ads
- 7. Satisfaction with Electoral Information
- 8. Knowledge of and Interest in Employment Opportunities
- 9. Knowledge of Voter Registration
- 10. Registration Action During the Election
- 11. Knowledge of Identification Requirements
- 12. Knowledge of Voting Methods
- 13. Awareness and Perceptions of Elections Canada
- Part 2: Qualitative Findings
- 1. Voting Experience and Impressions
- 2. Media Consumption
- 3. Review of the Voter Information Campaign Materials
- 4. Perceptions of Elections Canada Guide
- 5. Overall Assessments of the Information Campaign
- Appendix
List of Figures
- Figure 1: Awareness of the federal election during the election period
- Figure 2: Media used in the last two weeks
- Figure 3: Unaided recall of EC advertising
- Figure 4: Sponsor recognition
- Figure 5: Channel of unaided ad recall
- Figure 6: Unaided recall of main ad message
- Figure 7: Aided recall of slogan
- Figure 8: Recall of VIC and brochure
- Figure 9: Aided recall of specific ads by format and phase
- Figure 10: Perception of main ad message
- Figure 11: Ad evaluation overall
- Figure 12: Satisfaction with information on the voting process
- Figure 13: How informed electors felt about where to vote
- Figure 14: How informed electors felt about when to vote
- Figure 15: How informed electors felt about the ways to vote
- Figure 16: Ease of finding information on the voting process
- Figure 17: Knowledge of employment opportunities
- Figure 18: Interest in employment opportunities
- Figure 19: Knowledge of need to be registered to vote
- Figure 20: Knowledge of need to update registration
- Figure 21: Unaided knowledge of ways to register/update information
- Figure 22: Aided knowledge of online registration
- Figure 23: Aided knowledge of polling day registration
- Figure 24: Registration actions
- Figure 25: Knowledge of proof of identity requirements [formulation 1]
- Figure 26: Knowledge of proof of residence [formulation 1]
- Figure 27: Knowledge of identification requirement [formulation 2]
- Figure 28: Unaided knowledge of different ways to vote
- Figure 29: Aided knowledge of different ways to vote
- Figure 30: EC as top-of-mind organization for electoral information
- Figure 31: Familiarity with EC
- Figure 32: Trust in EC as a source of information