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Survey of Candidates Following the 40th General Election

Appendix I: Detailed Tables

How did you get information about voting procedures in this election?
Voter information card Television Newspapers Friends/ relatives Internet General knowledge Other None Don't know n
Gender 2,821
Men 53.4 11.6 5.9 4.1 2.7 2.7 12.9 5.0 1.6 1,372
Women 55.4 11.4 4.9 4.9 1.6 2.5 13.5 4.2 1.5 1,449
Age group 2,703
Under 25 33.0 13.6 4.1 16.8 5.2 2.7 14.7 7.1 2.8 411
25–34 52.3 13.1 3.6 4.2 3.9 2.4 12.8 6.8 0.8 482
35–44 63.1 8.4 6.1 2.4 2.1 1.9 12.0 2.9 1.1 580
45–54 60.8 10.7 4.2 0.4 1.0 2.2 15.5 4.1 1.1 491
55–64 63.0 10.0 6.5 1.3 0.6 3.3 11.1 2.9 1.3 316
65 and over 52.3 15.3 8.2 2.6 0.3 3.8 11.4 4.2 1.9 424
Aboriginal respondents 40.8 10.8 3.2 6.3 1.4 3.5 19.2 10.6 4.1 630
First Nations on reserve 34.1 11.7 2.9 6.6 1.1 4.0 21.2 12.5 5.9 273
First Nations off reserve 47.6 11.5 2.1 5.2 1.6 3.7 15.7 10.5 2.1 191
Others (Mιtis, Inuit) 44.0 8.4 4.8 7.2 1.8 2.4 19.9 7.8 3.6 166
First language 2,812
English 58.0 7.4 5.2 4.8 2.5 2.9 13.6 4.4 1.1 1,847
French 45.3 24.8 6.4 3.4 0.8 1.2 11.3 4.5 2.3 656
Other language 52.5 8.3 4.4 4.9 3.0 3.7 14.5 6.0 2.6 309
Country of birth 2,803
Canada 54.4 12.0 5.1 4.4 2.1 2.5 13.2 4.7 1.6 2,440
Other country 55.1 8.3 7.3 5.5 2.5 3.6 12.7 3.5 1.5 363
Date immigrated to Canada 342
Before 1970 63.1 9.7 8.5 2.1 0.0 4.8 7.9 2.9 1.0 204
1970 or later 43.3 4.6 6.5 10.6 6.6 2.5 19.9 3.5 2.6 138
Education level 2,793
None/Elementary/High school 51.6 13.0 4.6 5.7 1.4 1.8 13.3 6.0 2.5 1,043
Technical/College/CEGEP 55.9 13.7 5.0 4.7 1.9 2.0 11.5 4.3 1.0 746
University 56.4 8.4 6.4 2.9 3.2 3.8 14.3 3.6 0.9 1,003
Annual household income 2,366
Less than $20,000 40.3 15.4 4.3 7.0 2.4 1.9 17.8 8.3 2.6 351
$20,000–$39,999 51.6 14.6 5.8 4.1 2.1 1.5 12.9 6.1 1.4 602
$40,000–$59,999 59.5 10.3 5.1 4.2 2.3 2.7 12.1 2.8 1.1 552
$60,000–$89,999 56.1 8.8 5.9 3.2 1.5 4.0 15.3 4.4 0.9 477
$90,000 and over 66.4 8.3 4.9 4.0 4.1 2.6 8.3 1.4 0.0 383
Type of area 2,794
Rural 56.5 13.8 4.3 4.4 1.1 1.6 12.7 3.4 2.3 592
Urban 54.0 10.9 5.7 4.5 2.4 2.8 13.3 4.9 1.4 2,202
Region 2,821
British Columbia 51.8 5.7 8.3 6.5 4.1 2.1 13.2 7.3 1.0 391
Prairies and territories 53.2 7.5 3.5 5.5 2.2 3.1 16.9 6.2 1.7 496
Ontario 60.4 7.5 4.9 4.0 2.4 3.4 12.9 3.1 1.4 1,063
Quebec 46.4 24.8 7.0 3.1 0.8 1.1 10.5 4.1 2.3 659
Atlantic provinces 57.6 10.3 2.1 5.4 1.3 2.5 14.2 5.3 1.3 213
Total sample 54.5 11.5 5.4 4.5 2.2 2.6 13.2 4.6 1.6 2,821


Shortly after the election was called, a voter information card was sent by Elections Canada. This card had information about where and when to vote. Do you recall receiving a voter information card addressed to you personally?
Yes No Don't know n
Gender 2,822
Men 83.4 16.1 0.5 1,373
Women 85.4 14.0 0.6 1,449
Age group 2,704
Under 25 65.0 33.7 1.3 411
25–34 78.7 20.9 0.4 482
35–44 89.9 9.6 0.5 580
45–54 90.0 9.6 0.3 491
55–64 90.9 8.7 0.3 317
65 and over 91.1 8.3 0.7 424
Aboriginal respondents 64.8 34.4 0.8 630
First Nations on reserve 61.9 37.7 0.4 273
First Nations off reserve 66.0 33.5 0.5 191
Others (Mιtis, Inuit) 68.1 30.1 1.8 166
First language 2,813
English 82.7 16.8 0.4 1,848
French 89.5 9.7 0.8 656
Other language 83.3 15.8 0.8 309
Country of birth 2,804
Canada 84.4 15.2 0.4 2,441
Other country 85.1 13.3 1.6 363
Date immigrated to Canada 342
Before 1970 91.3 7.3 1.4 204
1970 or later 78.6 19.2 2.2 138
Education level 2,794
None/Elementary/High school 81.3 18.1 0.6 1,043
Technical/College/CEGEP 86.2 13.4 0.4 746
University 86.5 12.8 0.7 1,004
Annual household income 2,367
Less than $20,000 73.4 24.9 1.7 351
$20,000–$39,999 83.7 15.7 0.6 602
$40,000–$59,999 87.0 12.6 0.4 552
$60,000–$89,999 86.5 13.5 0.0 478
$90,000 and over 89.5 10.5 0.1 383
Type of area 2,795
Rural 85.6 13.9 0.5 593
Urban 84.2 15.3 0.6 2,202
Region 2,822
British Columbia 82.3 16.9 0.8 391
Prairies and territories 80.0 19.8 0.2 496
Ontario 84.4 15.2 0.4 1,063
Quebec 90.0 9.4 0.6 660
Atlantic provinces 81.4 17.2 1.4 213
Total sample 84.4 15.0 0.6 2,822


Was the PERSONAL information on the card correct?
Yes No Don't Know n
Gender 2,383
Men 95.8 2.8 1.4 1,145
Women 93.2 5.7 1.0 1,238
Age group 2,284
Under 25 92.7 5.7 1.6 268
25–34 94.3 5.4 0.3 379
35–44 96.1 2.9 1.1 521
45–54 93.0 5.2 1.8 442
55–64 94.5 4.4 1.1 288
65 and over 95.9 2.8 1.3 386
Aboriginal respondents 89.5 5.6 4.9 409
First Nations on reserve 85.8 5.9 8.3 169
First Nations off reserve 88.9 7.1 4.0 126
Others (Mιtis, Inuit) 95.6 3.5 0.9 114
First language 2,374
English 94.5 4.6 0.9 1,529
French 93.3 4.4 2.4 587
Other language 97.3 2.3 0.5 258
Country of birth 295
Canada 94.1 4.5 1.4 2,060
Other country 96.7 3.3 0.0 309
Date immigrated to Canada 2,369
Before 1970 96.4 3.6 0.0 187
1970 or later 96.8 3.2 0.0 108
Education level 2,361
None/Elementary/High school 94.6 3.9 1.5 849
Technical/College/CEGEP 94.7 4.1 1.2 643
University 94.2 4.8 1.0 870
Annual household income 2,000
Less than $20,000 95.2 2.9 1.9 258
$20,000–$39,999 93.9 4.8 1.3 504
$40,000–$59,999 93.6 5.4 1.0 481
$60,000–$89,999 95.6 3.9 0.5 413
$90,000 and over 93.9 5.2 0.9 343
Type of area 2,362
Rural 91.2 6.5 2.3 508
Urban 95.4 3.7 0.9 1,854
Region 2,383
British Columbia 92.7 6.1 1.2 322
Prairies and territories 93.5 6.0 0.5 397
Ontario 95.9 3.2 0.9 897
Quebec 94.2 3.6 2.2 594
Atlantic provinces 93.2 5.6 1.2 173
Total sample 94.5 4.3 1.2 2,383


Prior to election day, a reminder card was sent out explaining how to contact Elections Canada to get on the voters list. It also had information about advance voting dates, election day and other ways to vote. Do you remember receiving this reminder card?
Yes No Don't Know n
Gender 2,822
Men 42.1 54.9 3.0 1,373
Women 49.0 47.6 3.4 1,449
Age group 2,704
Under 25 28.3 67.8 3.9 411
25–34 39.4 57.3 3.4 482
35–44 47.2 49.6 3.3 580
45–54 51.0 46.5 2.5 491
55–64 55.9 41.5 2.5 317
65 and over 55.0 41.4 3.6 424
Aboriginal respondents 37.9 58.9 3.2 630
First Nations on reserve 34.1 62.3 3.7 273
First Nations off reserve 44.0 53.4 2.6 191
Others (Mιtis, Inuit) 37.3 59.6 3.0 166
First language 2,813
English 44.0 53.4 2.6 1,848
French 52.9 43.1 4.0 656
Other language 40.0 54.9 5.1 309
Country of birth 2,804
Canada 46.2 50.6 3.2 2,441
Other country 42.3 54.5 3.2 363
Date immigrated to Canada 342
Before 1970 45.3 50.6 4.1 204
1970 or later 37.7 60.0 2.3 138
Education level 2,794
None/Elementary/High school 45.3 51.1 3.6 1,043
Technical/College/CEGEP 44.4 52.0 3.6 746
University 46.8 50.8 2.4 1,004
Annual household income 2,367
Less than $20,000 42.2 55.1 2.7 351
$20,000–$39,999 49.0 47.4 3.6 602
$40,000–$59,999 48.8 48.6 2.6 552
$60,000–$89,999 43.1 53.5 3.4 478
$90,000 and over 46.4 50.9 2.7 383
Type of area 2,795
Rural 45.4 49.9 4.8 593
Urban 45.7 51.5 2.8 2,202
Region 2,822
British Columbia 41.1 56.0 2.9 391
Prairies and territories 42.6 55.0 2.4 496
Ontario 44.8 51.6 3.5 1,063
Quebec 51.8 44.0 4.2 660
Atlantic provinces 46.2 52.9 0.9 213
Total sample 45.6 51.1 3.2 2,822


Using a 5-point scale where 1 means not at all useful and 5 means very useful, how useful was the reminder card?
1. Not at all useful 2 3 4 5. Very useful Don't Know n
Gender 1,288
Men 17.2 9.5 22.1 22.7 28.6 0.0 578
Women 16.9 6.9 17.4 20.8 36.9 1.0 710
Age group 1,240
Under 25 11.9 10.7 28.8 21.1 27.5 0.0 116
25–34 17.5 8.7 19.7 22.1 31.9 0.1 190
35–44 15.4 6.9 23.6 23.6 30.5 0.0 273
45–54 18.1 6.2 15.7 26.6 33.0 0.5 250
55–64 22.3 8.6 15.8 20.0 33.4 0.0 177
65 and over 17.3 8.7 18.2 16.4 37.3 2.0 233
Aboriginal respondents 11.3 7.1 22.2 21.8 36.4 1.3 239
First Nations on reserve 10.8 8.6 18.3 23.7 37.6 1.1 93
First Nations off reserve 8.3 8.3 21.4 16.7 42.9 2.4 84
Others (Mιtis, Inuit) 16.1 3.2 29.0 25.8 25.8 0.0 62
First language 1,284
English 16.0 7.6 20.9 20.6 34.4 0.5 813
French 21.7 9.6 17.0 22.1 29.0 0.6 347
Other language 11.0 7.2 17.8 27.1 35.9 1.0 124
Country of birth 1,280
Canada 18.1 7.7 19.2 22.0 32.5 0.5 1,127
Other country 10.1 10.8 22.6 17.2 38.5 0.8 154
Date immigrated to Canada 144
Before 1970 8.3 10.2 23.6 14.5 43.4 0.0 93
1970 or later 15.2 11.7 17.2 23.3 30.3 2.3 52
Education level 1,273
None/Elementary/High school 16.8 7.2 18.0 19.1 38.2 0.6 473
Technical/College/CEGEP 20.3 5.0 21.0 25.2 28.2 0.3 331
University 14.5 10.7 20.3 22.2 31.6 0.7 470
Annual household income 1,097
Less than $20,000 11.7 11.1 14.4 14.0 47.3 1.4 148
$20,000–$39,999 14.5 6.0 20.1 22.6 35.9 0.9 295
$40,000–$59,999 18.2 7.1 19.7 22.5 32.5 0.0 270
$60,000–$89,999 15.1 7.3 20.2 27.4 28.8 1.2 206
$90,000 and over 19.5 10.3 22.0 20.4 27.8 0.0 178
Type of area 1,275
Rural 22.3 6.9 17.8 24.1 27.5 1.5 269
Urban 15.7 8.4 19.8 21.2 34.6 0.3 1,006
Region 1,288
British Columbia 17.6 8.0 17.2 17.8 38.5 0.8 161
Prairies and territories 17.8 9.5 22.5 21.2 28.2 0.8 211
Ontario 14.7 6.9 22.3 22.6 33.3 0.3 476
Quebec 20.8 9.8 16.1 23.0 29.6 0.6 341
Atlantic provinces 12.6 4.7 14.7 20.0 47.4 0.7 98
Total sample 17.0 8.1 19.5 21.7 33.2 0.6 1,288


During the election campaign, did you look for additional information from Elections Canada?
Yes No Don't know n
Gender 2,822
Men 7.6 92.2 0.2 1,373
Women 8.3 91.1 0.6 1,449
Age group 2,704
Under 25 10.7 89.3 0.0 411
25–34 10.6 88.5 0.9 482
35–44 7.9 92.1 0.0 580
45–54 8.4 91.3 0.3 491
55–64 5.7 94.0 0.3 317
65 and over 3.7 95.5 0.8 424
Aboriginal respondents 10.8 89.2 0.0 630
First Nations on reserve 9.5 90.5 0.0 273
First Nations off reserve 9.9 90.1 0.0 191
Others (Mιtis, Inuit) 13.9 86.1 0.0 166
First language 2,813
English 8.3 91.3 0.4 1,848
French 4.7 95.1 0.2 656
Other language 12.3 87.7 0.0 309
Country of birth 2,804
Canada 7.6 92.1 0.4 2,441
Other country 10.0 90.0 0.0 363
Date immigrated to Canada 342
Before 1970 7.7 92.3 0.0 204
1970 or later 13.6 86.4 0.0 138
Education level 2,794
None/Elementary/High school 5.2 94.4 0.5 1,043
Technical/College/CEGEP 8.0 91.7 0.3 746
University 10.9 88.7 0.4 1,004
Annual household income 2,367
Less than $20,000 10.8 88.6 0.6 351
$20,000–$39,999 5.9 94.1 0.0 602
$40,000–$59,999 7.6 91.7 0.7 552
$60,000–$89,999 6.6 93.1 0.3 478
$90,000 and over 12.3 87.7 0.0 383
Type of area 2,795
Rural 5.7 94.1 0.2 593
Urban 8.5 91.0 0.5 2,202
Region 2,822
British Columbia 12.3 87.1 0.6 391
Prairies and territories 10.2 89.8 0.0 496
Ontario 7.7 91.7 0.6 1,063
Quebec 4.3 95.3 0.4 660
Atlantic provinces 7.3 92.7 0.0 213
Total sample 7.9 91.7 0.4 2,822


What kind of information were you looking for?
How to vote Where to vote Political parties Candidates Other Don't know n
Gender 232
Men 7.7 25.9 25.7 7.9 31.0 1.8 109
Women 8.2 19.6 22.0 13.8 32.2 4.2 123
Age group 224
Under 25 9.7 21.6 33.6 9.2 19.5 6.5 49
25–34 2.8 34.0 26.9 6.6 26.7 2.9 51
35–44 2.9 21.2 24.6 4.0 47.0 0.3 46
45–54 14.9 16.9 9.6 13.2 45.2 0.3 41
55–64 16.1 15.0 15.3 33.2 15.4 4.9 18
65 and over 4.7 4.9 36.9 18.4 27.8 7.4 18
Aboriginal respondents 15.1 21.9 19.2 5.5 27.4 11.0 73
First Nations on reserve 14.8 18.5 14.8 7.4 22.2 22.2 27
First Nations off reserve 20.0 25.0 25.0 0.0 30.0 0.0 20
Others (Mιtis, Inuit) 11.5 23.1 19.2 7.7 30.8 7.7 26
First language 231
English 10.5 21.2 21.4 13.5 29.8 3.5 157
French 4.3 31.2 31.3 2.1 31.0 0.0 36
Other language 1.0 18.2 26.7 9.3 40.6 4.2 38
Country of birth 230
Canada 9.5 23.4 23.6 11.7 29.3 2.5 192
Other country 0.5 17.3 25.9 8.3 41.9 6.2 38
Date immigrated to Canada 35
Before 1970 1.2 0.0 26.8 19.7 46.7 5.6 16
1970 or later 0.0 29.5 23.0 0.0 39.7 7.7 19
Education level 231
None/Elementary/High school 6.4 9.6 35.1 15.0 25.9 7.9 59
Technical/College/CEGEP 8.1 26.2 28.5 7.9 27.9 1.5 61
University 8.7 27.8 15.2 10.7 36.2 1.4 111
Annual household income 202
Less than $20,000 7.7 27.0 13.0 15.2 29.8 7.2 41
$20,000–$39,999 3.4 18.5 35.9 2.2 35.8 4.1 37
$40,000–$59,999 6.9 30.5 25.5 14.4 22.5 0.3 43
$60,000–$89,999 20.6 10.3 6.7 20.3 37.8 4.4 33
$90,000 and over 6.9 26.3 24.3 1.9 40.7 0.0 47
Type of area 229
Rural 10.4 11.4 32.6 14.0 30.4 1.2 37
Urban 7.5 24.8 22.0 10.6 31.6 3.4 192
Region 232
British Columbia 14.2 15.5 19.3 7.3 35.3 8.5 49
Prairies and territories 12.4 21.4 22.4 5.0 35.2 3.6 51
Ontario 0.0 23.5 26.5 14.8 34.1 1.2 84
Quebec 8.6 28.4 28.8 7.0 27.2 0.0 33
Atlantic provinces 15.6 31.5 16.3 30.0 5.3 1.3 15
Total sample 7.9 22.6 23.7 11.0 31.7 3.1 232


How did you go about finding this information?
EC's Voice Response System EC enquiry agent EC Web site Returning officer Other Don't know n
Gender 224
Men 3.4 4.2 60.4 11.8 14.5 5.6 104
Women 6.6 9.9 42.4 2.6 32.5 5.9 120
Age group 216
Under 25 5.8 8.0 67.8 0.0 14.9 3.5 44
25–34 9.3 2.9 52.3 6.7 25.7 3.1 51
35–44 2.5 5.6 53.9 12.5 18.2 7.2 46
45–54 2.7 11.9 52.4 6.7 21.9 4.5 41
55–64 6.2 14.4 20.8 10.0 39.7 9.0 18
65 and over 5.5 7.9 0.0 10.3 56.7 19.7 16
Aboriginal respondents 7.4 4.4 22.1 4.4 50.0 11.8 68
First Nations on reserve 3.8 7.7 11.5 0.0 57.7 19.2 26
First Nations off reserve 5.3 0.0 31.6 5.3 47.4 10.5 19
Others (Mιtis, Inuit) 13.0 4.3 26.1 8.7 43.5 4.3 23
First language 223
English 3.8 6.8 54.4 8.2 21.3 5.6 154
French 12.4 13.9 40.5 4.5 23.5 5.1 31
Other language 4.9 4.1 43.2 3.7 36.9 7.2 38
Country of birth 222
Canada 4.6 7.5 51.9 7.5 23.0 5.6 185
Other country 8.4 2.8 45.6 4.2 32.0 7.0 36
Date immigrated to Canada 34
Before 1970 0.0 0.0 48.8 9.6 35.9 5.7 16
1970 or later 16.5 5.5 37.2 0.0 32.1 8.8 19
Education level 223
None/Elementary/High school 4.3 10.8 32.2 8.2 30.7 13.9 54
Technical/College/CEGEP 10.2 6.4 43.9 5.1 25.3 9.2 60
University 2.9 6.1 63.2 7.2 20.6 0.0 110
Annual household income 194
Less than $20,000 15.5 5.2 33.1 7.3 36.3 2.6 38
$20,000–$39,999 0.0 3.4 39.4 11.1 31.4 14.8 36
$40,000–$59,999 0.0 9.6 57.7 3.4 21.5 8.0 42
$60,000–$89,999 10.0 13.6 55.5 2.5 18.4 0.0 31
$90,000 and over 3.5 3.7 69.8 6.4 14.0 2.6 47
Type of area 222
Rural 0.2 11.2 44.6 2.6 30.6 10.8 34
Urban 6.1 6.6 51.8 7.7 22.8 5.0 187
Region 224
British Columbia 5.4 2.9 46.2 5.4 37.2 2.9 48
Prairies and territories 4.7 5.7 47.2 11.2 23.7 7.5 50
Ontario 1.9 9.1 58.5 6.1 17.9 6.6 82
Quebec 13.5 12.1 50.7 4.9 13.2 5.6 29
Atlantic provinces 7.4 7.4 36.0 5.0 38.7 5.5 15
Total sample 5.1 7.3 50.8 6.9 24.2 5.8 224


During the Can you tell me what the MAIN message was? that encouraged people to vote, other than the ads from political parties?
Yes No Don't know n
Gender 2,822
Men 51.5 46.4 2.1 1,373
Women 46.2 50.1 3.7 1,449
Age group 2,704
Under 25 48.3 50.3 1.4 411
25–34 51.4 46.6 2.0 482
35–44 51.2 44.9 3.9 580
45–54 48.6 49.0 2.4 491
55–64 52.2 44.6 3.3 317
65 and over 40.0 54.9 5.1 424
Aboriginal respondents 42.4 55.2 2.4 630
First Nations on reserve 45.1 53.5 1.5 273
First Nations off reserve 37.2 58.6 4.2 191
Others (Mιtis, Inuit) 44.0 54.2 1.8 166
First language 2,813
English 51.6 45.4 3.0 1,848
French 42.8 54.3 2.9 656
Other language 44.9 52.7 2.4 309
Country of birth 2,804
Canada 49.0 48.0 3.0 2,441
Other country 48.1 49.6 2.3 363
Date immigrated to Canada 342
Before 1970 49.9 47.4 2.7 204
1970 or later 45.5 52.5 2.0 138
Education level 2,794
None/Elementary/High school 39.5 56.9 3.6 1,043
Technical/College/CEGEP 50.1 48.3 1.6 746
University 57.5 39.2 3.3 1,004
Annual household income 2,367
Less than $20,000 36.3 60.7 3.0 351
$20,000–$39,999 43.3 54.3 2.4 602
$40,000–$59,999 50.8 46.0 3.1 552
$60,000–$89,999 54.6 42.7 2.7 478
$90,000 and over 64.2 33.2 2.6 383
Type of area 2,795
Rural 42.5 55.3 2.3 593
Urban 50.7 46.3 3.1 2,202
Region 2,822
British Columbia 46.4 49.5 4.1 391
Prairies and territories 45.2 53.1 1.7 496
Ontario 56.8 39.9 3.3 1,063
Quebec 40.8 56.3 2.9 660
Atlantic provinces 47.0 51.6 1.4 213
Total sample 48.8 48.3 2.9 2,822


Can you tell me what the MAIN message was?
Why not speak up when everyone is listening? General encouragement to vote Encouragement for youth to vote Other Don't know n
Gender 1,394
Men 16.6 48.0 9.2 8.4 17.8 713
Women 16.4 45.7 7.2 11.6 19.0 681
Age group 1,331
Under 25 20.5 44.7 10.6 10.3 14.0 200
25–34 22.5 41.6 10.1 7.8 17.9 250
35–44 20.6 44.4 8.6 8.7 17.7 299
45–54 16.2 42.1 9.1 10.9 21.8 242
55–64 13.2 54.0 3.0 10.2 19.6 169
65 and over 3.1 61.5 6.0 11.2 18.2 171
Aboriginal respondents 10.9 30.7 7.3 15.3 35.8 274
First Nations on reserve 9.6 22.4 4.8 15.2 48.0 125
First Nations off reserve 11.0 38.4 6.8 17.8 26.0 73
Others (Mιtis, Inuit) 13.2 36.8 11.8 13.2 25.0 76
First language 1,390
English 17.5 48.8 8.9 9.2 15.6 960
French 17.1 39.6 8.9 10.3 24.2 286
Other language 9.4 48.2 2.5 14.8 25.1 143
Country of birth 1,386
Canada 17.3 46.2 9.0 9.9 17.6 1,209
Other country 11.8 51.7 2.9 10.2 23.3 177
Date immigrated to Canada 166
Before 1970 14.0 58.3 2.1 8.5 17.2 104
1970 or later 10.3 39.2 3.2 13.3 33.9 63
Education level 1,380
None/Elementary/High school 12.0 43.8 6.3 12.1 25.8 419
Technical/College/CEGEP 14.2 51.5 4.3 11.0 19.0 379
University 21.3 46.2 12.4 7.7 12.4 583
Annual household income 1,190
Less than $20,000 12.0 43.6 7.3 10.2 26.9 130
$20,000–$39,999 11.2 47.2 9.4 11.7 20.6 266
$40,000–$59,999 19.3 46.7 8.6 7.6 17.7 283
$60,000–$89,999 17.3 51.3 5.1 9.4 16.9 262
$90,000 and over 21.1 44.8 13.6 9.9 10.6 248
Type of area 1,383
Rural 13.5 51.3 5.6 10.5 19.0 255
Urban 17.2 45.9 8.8 9.8 18.2 1,128
Region 1,394
British Columbia 11.3 54.4 9.3 12.9 12.1 184
Prairies and territories 11.4 51.3 11.4 7.6 18.3 229
Ontario 19.8 47.8 5.5 10.5 16.3 606
Quebec 17.8 38.6 9.6 8.5 25.5 275
Atlantic provinces 14.5 40.2 11.7 10.2 23.4 100
Total sample 16.5 46.9 8.2 10.0 18.4 1,394


Where did you see (or hear) this advertisement?
Television Radio Newspaper Bulletin Other Don't know n
Gender 1,384
Men 68.4 15.6 9.6 2.0 3.6 0.8 711
Women 65.0 12.9 13.3 3.8 3.6 1.4 674
Age group 1,323
Under 25 72.1 5.5 5.2 6.1 8.1 3.0 199
25–34 69.2 17.1 6.4 2.5 4.2 0.5 249
35–44 69.1 20.8 5.7 2.3 1.5 0.7 298
45–54 68.3 15.4 11.2 2.4 1.2 1.5 240
55–64 65.7 12.2 17.2 0.8 3.5 0.5 168
65 and over 52.7 11.9 26.9 2.5 5.1 0.9 170
Aboriginal respondents 60.1 12.2 10.0 8.9 7.4 1.5 271
First Nations on reserve 53.2 16.9 10.5 10.5 8.1 0.8 124
First Nations off reserve 68.5 5.5 9.6 6.8 8.2 1.4 73
Others (Mιtis, Inuit) 63.5 10.8 9.5 8.1 5.4 2.7 74
First language 1,380
English 65.8 14.6 12.4 2.9 3.1 1.1 956
French 74.4 13.0 4.7 3.4 4.0 0.6 283
Other language 57.6 15.1 17.8 1.5 6.1 1.9 141
Country of birth 1,376
Canada 67.9 14.5 10.3 3.2 3.3 0.9 1,200
Other country 58.3 13.7 18.6 0.8 5.9 2.6 176
Date immigrated to Canada 166
Before 1970 55.9 17.7 22.6 0.0 3.8 0.0 104
1970 or later 60.5 7.8 14.8 2.1 7.4 7.4 63
Education level 1,371
None/Elementary/High school 62.8 12.7 12.3 5.4 5.6 1.3 415
Technical/College/CEGEP 70.1 15.6 9.3 1.7 2.7 0.6 375
University 67.2 14.6 12.2 1.9 2.8 1.3 580
Annual household income 1,181
Less than $20,000 69.4 6.9 9.3 6.4 7.3 0.7 129
$20,000–$39,999 63.2 11.3 14.0 3.1 6.5 2.0 262
$40,000–$59,999 71.5 15.3 6.1 2.3 3.3 1.5 282
$60,000–$89,999 67.1 13.3 12.5 2.1 3.9 1.0 262
$90,000 and over 66.8 20.0 10.4 1.2 0.8 0.8 246
Type of area 1,374
Rural 64.7 19.0 12.1 2.0 2.2 0.1 253
Urban 67.2 13.3 11.2 3.0 3.9 1.3 1,121
Region 1,384
British Columbia 57.3 12.6 20.5 3.1 4.2 2.3 183
Prairies and territories 64.8 16.9 12.3 2.8 2.8 0.4 226
Ontario 66.8 14.1 11.5 3.5 2.9 1.2 604
Quebec 74.3 13.7 5.0 1.6 4.2 1.1 271
Atlantic provinces 68.1 14.2 8.8 2.4 6.3 0.1 100
Total sample 66.8 14.3 11.4 2.9 3.6 1.1 1,384


Can you tell me who sponsored this advertisement?
Elections Canada Political party Government Other Don't know n
Gender 1,379
Men 27.6 10.7 11.5 11.7 38.6 709
Women 18.1 12.4 8.9 13.0 47.5 670
Age group 1,318
Under 25 17.5 10.2 13.1 13.8 45.3 199
25–34 27.9 8.2 10.7 8.9 44.3 248
35–44 32.0 9.4 6.3 14.6 37.7 298
45–54 23.4 10.3 12.7 13.3 40.3 238
55–64 18.7 13.9 12.2 11.6 43.6 165
65 and over 9.9 19.6 9.0 13.1 48.4 170
Aboriginal respondents 9.3 17.4 8.1 11.5 53.7 270
First Nations on reserve 5.6 22.6 4.0 11.3 56.5 124
First Nations off reserve 11.1 15.3 9.7 8.3 55.6 72
Others (Mιtis, Inuit) 13.5 10.8 13.5 14.9 47.3 74
First language 1,375
English 26.3 10.4 11.2 10.1 42.1 954
French 15.6 10.8 9.6 20.5 43.3 281
Other language 16.0 20.7 5.5 11.8 46.0 141
Country of birth 1,371
Canada 24.0 10.6 10.3 12.7 42.4 1,197
Other country 16.6 18.0 10.3 10.5 44.6 175
Date immigrated to Canada 165
Before 1970 18.9 17.5 12.1 9.5 41.9 102
1970 or later 13.8 17.3 7.3 13.8 47.9 63
Education level 1,365
None/Elementary/High school 13.9 17.6 7.0 11.4 50.1 413
Technical/College/CEGEP 17.5 11.8 10.4 14.7 45.6 375
University 33.2 7.1 12.6 11.6 35.4 578
Annual household income 1,178
Less than $20,000 14.9 12.7 13.2 12.4 46.8 129
$20,000–$39,999 17.0 14.1 7.3 13.6 48.0 261
$40,000–$59,999 24.3 12.9 9.5 10.0 43.3 281
$60,000–$89,999 25.8 8.6 11.9 12.7 41.0 261
$90,000 and over 30.2 7.0 12.5 14.2 36.1 246
Type of area 1,369
Rural 17.3 13.2 8.7 11.4 49.5 252
Urban 24.4 11.2 10.5 12.6 41.3 1,117
Region 1,379
British Columbia 24.2 10.3 11.7 11.2 42.6 182
Prairies and territories 19.0 11.6 8.7 14.3 46.4 225
Ontario 27.6 11.6 10.7 9.1 41.0 603
Quebec 16.7 8.9 9.9 20.9 43.6 269
Atlantic provinces 19.1 20.5 9.0 5.9 45.5 100
Total sample 23.0 11.5 10.2 12.3 42.9 1,379


Using a 5-point scale where 1 means very negative and 5 means very positive, can you tell me how you felt about this ad?
1. Very negative 2 3. Neutral 4 5. Very positive Don't know n
Gender 1,379
Men 5.5 5.2 28.8 29.3 29.9 1.4 709
Women 4.4 4.4 25.8 28.0 34.9 2.5 670
Age group 1,318
Under 25 6.8 3.2 31.1 34.2 24.6 0.1 199
25–34 3.7 4.8 31.0 28.3 31.9 0.4 248
35–44 2.6 4.0 22.2 34.4 35.2 1.5 298
45–54 5.2 4.1 29.4 27.2 32.5 1.7 238
55–64 5.5 5.8 28.7 19.7 37.2 3.1 165
65 and over 9.1 5.4 21.8 27.4 32.4 4.0 170
Aboriginal respondents 9.6 5.9 30.0 23.0 27.8 3.7 270
First Nations on reserve 12.9 7.3 27.4 21.8 25.8 4.8 124
First Nations off reserve 6.9 6.9 27.8 23.6 33.3 1.4 72
Others (Mιtis, Inuit) 6.8 2.7 36.5 24.3 25.7 4.1 74
First language 1,375
English 4.5 3.8 26.7 30.1 32.8 2.1 954
French 4.1 6.1 29.7 23.6 35.5 1.0 281
Other language 9.9 8.7 26.8 29.0 22.9 2.7 141
Country of birth 1,371
Canada 4.1 4.4 27.5 28.8 33.3 1.9 1,197
Other country 11.1 7.4 26.1 27.8 25.8 1.9 175
Date immigrated to Canada 165
Before 1970 15.2 2.8 24.0 27.1 29.9 1.0 102
1970 or later 6.1 11.4 27.3 30.0 21.7 3.6 63
Education level 1,365
None/Elementary/High school 7.0 6.3 27.3 26.7 30.5 2.2 413
Technical/College/CEGEP 4.9 3.4 27.4 26.2 36.2 1.9 375
University 3.3 4.5 27.4 32.0 31.4 1.4 578
Annual household income 1,178
Less than $20,000 6.9 3.5 29.6 32.1 27.3 0.6 129
$20,000–$39,999 3.0 5.1 33.3 25.0 32.2 1.5 261
$40,000–$59,999 4.7 7.3 19.9 26.6 39.9 1.5 281
$60,000–$89,999 5.5 4.5 24.8 32.8 30.2 2.3 261
$90,000 and over 3.5 2.8 26.2 30.9 34.9 1.6 246
Type of area 1,369
Rural 5.5 6.4 28.6 26.5 30.5 2.5 252
Urban 4.9 4.4 27.1 29.3 32.6 1.7 1,117
Region 1,379
British Columbia 6.0 2.8 32.1 26.9 30.3 1.9 182
Prairies and territories 4.4 5.8 23.0 26.1 38.9 1.9 225
Ontario 5.5 4.8 24.7 32.3 30.2 2.5 603
Quebec 4.1 6.3 31.6 24.9 32.6 0.4 269
Atlantic provinces 3.6 1.8 32.6 26.3 33.4 2.4 100
Total sample 5.0 4.8 27.3 28.7 32.3 1.9 1,379


Do you recall any advertisements with the phrase "Why not speak up when everyone is listening?"
Yes No Don't know n
Gender 2,605
Men 57.1 42.4 0.5 1,260
Women 55.1 43.1 1.9 1,345
Age group 2,492
Under 25 63.4 35.3 1.3 370
25–34 62.8 36.5 0.7 427
35–44 59.4 39.3 1.2 522
45–54 57.5 41.9 0.6 455
55–64 50.6 47.5 1.9 299
65 and over 40.1 58.0 2.0 420
Aboriginal respondents 54.0 43.9 2.2 602
First Nations on reserve 51.3 46.8 1.9 263
First Nations off reserve 51.9 44.8 3.3 183
Others (Mιtis, Inuit) 60.9 37.8 1.3 156
First language 2,596
English 57.9 41.2 0.9 1,688
French 54.4 44.4 1.3 612
Other language 50.0 47.5 2.5 296
Country of birth 2,587
Canada 57.9 41.0 1.1 2,244
Other country 45.2 53.0 1.8 343
Date immigrated to Canada 322
Before 1970 44.4 54.5 1.1 190
1970 or later 42.3 54.7 3.1 132
Education level 2,578
None/Elementary/High school 46.9 50.9 2.3 994
Technical/College/CEGEP 64.9 34.9 0.2 695
University 60.0 39.3 0.8 889
Annual household income 2,181
Less than $20,000 48.2 50.0 1.8 336
$20,000–$39,999 52.9 45.3 1.9 575
$40,000–$59,999 60.6 38.5 0.9 502
$60,000–$89,999 62.2 37.6 0.2 436
$90,000 and over 63.1 35.8 1.1 332
Type of area 2,580
Rural 55.6 43.1 1.3 560
Urban 56.2 42.8 1.1 2,020
Region 2,605
British Columbia 54.0 44.6 1.4 370
Prairies and territories 54.6 43.8 1.5 471
Ontario 60.5 38.5 1.0 951
Quebec 52.9 46.1 1.0 614
Atlantic provinces 51.9 46.8 1.3 199
Total sample 56.1 42.7 1.2 2,605


Where did you see (or hear) this advertisement?
Television Radio Newspaper Internet Other Don't know n
Gender 1,462
Men 82.1 13.3 1.9 0.0 0.2 2.5 719
Women 84.7 10.6 1.8 0.1 0.5 2.3 743
Age group 1,395
Under 25 80.8 12.7 2.4 0.0 0.3 3.7 235
25–34 87.0 10.7 1.3 0.0 0.2 0.9 268
35–44 79.5 17.4 2.0 0.2 0.2 0.6 310
45–54 81.0 14.9 1.0 0.0 0.1 3.0 261
55–64 87.0 8.8 2.8 0.0 0.5 0.9 151
65 and over 87.9 2.8 2.2 0.0 1.3 5.8 169
Aboriginal respondents 84.0 6.5 2.8 0.3 4.6 1.8 325
First Nations on reserve 84.4 3.0 4.4 0.7 5.9 1.5 135
First Nations off reserve 84.2 7.4 2.1 0.0 4.2 2.1 95
Others (Mιtis, Inuit) 83.2 10.5 1.1 0.0 3.2 2.1 95
First language 1,459
English 82.4 13.2 1.7 0.0 0.2 2.5 979
French 86.6 9.0 1.9 0.0 0.4 2.0 333
Other language 83.5 10.3 2.5 0.5 1.4 1.8 148
Country of birth 1,455
Canada 83.6 12.0 2.0 0.1 0.2 2.1 1,299
Other country 83.1 11.8 0.7 0.0 1.1 3.3 155
Date immigrated to Canada 140
Before 1970 80.1 12.8 1.2 0.0 1.2 4.6 84
1970 or later 85.3 13.4 0.0 0.0 1.3 0.0 56
Education level 1,452
None/Elementary/High school 86.3 9.2 2.0 0.0 0.4 2.1 468
Technical/College/CEGEP 82.1 14.0 0.9 0.0 0.4 2.6 451
University 82.0 12.8 2.6 0.1 0.2 2.3 533
Annual household income 1,253
Less than $20,000 85.7 7.0 4.5 0.0 0.5 2.3 162
$20,000–$39,999 82.4 12.9 2.0 0.0 0.2 2.5 305
$40,000–$59,999 84.9 11.2 1.8 0.3 0.4 1.4 306
$60,000–$89,999 78.2 18.1 1.6 0.0 0.0 2.2 271
$90,000 and over 82.9 13.0 1.8 0.0 0.0 2.3 210
Type of area 1,447
Rural 81.9 14.7 2.3 0.0 0.3 0.7 311
Urban 83.8 11.2 1.7 0.1 0.3 2.9 1,135
Region 1,462
British Columbia 77.6 16.4 1.6 0.0 0.7 3.7 200
Prairies and territories 84.2 11.9 1.8 0.3 0.8 1.0 256
Ontario 83.5 11.5 1.7 0.0 0.0 3.2 577
Quebec 87.2 8.1 2.4 0.0 0.4 1.9 325
Atlantic provinces 80.2 17.9 1.5 0.0 0.3 0.0 103
Total sample 83.4 11.9 1.9 0.1 0.3 2.4 1,462


Can you tell me who sponsored this advertisement?
Elections Canada Political party Other Don't know n
Gender 1,462
Men 22.6 8.3 13.6 55.5 719
Women 14.0 10.0 7.2 68.9 743
Age group 1,395
Under 25 16.7 5.0 10.7 67.6 235
25–34 20.3 6.1 9.5 64.1 268
35–44 21.8 8.1 8.7 61.3 310
45–54 17.5 9.9 12.8 59.8 261
55–64 17.0 15.2 8.4 59.5 151
65 and over 9.6 13.1 13.5 63.8 169
Aboriginal respondents 8.6 10.8 10.2 70.5 325
First Nations on reserve 6.7 11.1 11.9 70.4 135
First Nations off reserve 9.5 9.5 7.4 73.7 95
Others (Mιtis, Inuit) 10.5 11.6 10.5 67.4 95
First language 1,459
English 20.9 8.5 10.5 60.1 979
French 12.3 9.3 10.2 68.2 333
Other language 13.7 13.7 9.7 62.8 148
Country of birth 1,455
Canada 18.9 8.7 9.9 62.4 1,299
Other country 12.1 13.3 14.4 60.2 155
Date immigrated to Canada 140
Before 1970 12.6 14.5 17.9 55.0 84
1970 or later 9.2 13.3 8.9 68.6 56
Education level 1,452
None/Elementary/High school 11.2 10.5 8.3 70.1 468
Technical/College/CEGEP 15.0 9.8 11.9 63.3 451
University 27.2 7.5 10.7 54.6 533
Annual household income 1,253
Less than $20,000 17.0 10.3 5.6 67.1 162
$20,000–$39,999 15.4 11.3 8.6 64.7 305
$40,000–$59,999 19.6 7.7 11.0 61.7 306
$60,000–$89,999 18.9 8.9 13.3 58.9 271
$90,000 and over 27.8 5.3 12.6 54.2 210
Type of area 1,447
Rural 13.1 10.1 9.7 67.1 311
Urban 19.8 8.9 10.5 60.9 1,135
Region 1,462
British Columbia 20.9 6.7 9.2 63.2 200
Prairies and territories 17.5 10.7 12.8 59.0 256
Ontario 19.9 9.7 10.5 60.0 577
Quebec 14.3 9.3 11.0 65.4 325
Atlantic provinces 17.6 7.1 3.2 72.1 103
Total sample 18.2 9.2 10.3 62.3 1,462


Using a 5-point scale where 1 means very negative and 5 means very positive, can you tell how you felt about this ad?
1. Very negative 2 3. Neutral 4 5. Very positive Don't know n
Gender 1,460
Men 3.0 7.0 30.4 29.4 29.2 1.0 719
Women 3.8 3.5 26.4 29.7 34.0 2.5 742
Age group 1,393
Under 25 1.2 4.2 25.4 38.2 29.6 1.4 235
25–34 1.4 4.5 31.4 30.6 31.7 0.4 268
35–44 3.5 4.5 26.2 30.0 34.7 1.1 310
45–54 4.3 5.7 31.5 26.1 30.5 1.9 260
55–64 4.6 6.2 28.8 30.5 27.8 2.2 151
65 and over 4.7 7.9 25.0 23.0 33.8 5.5 169
Aboriginal respondents 6.2 8.9 30.5 25.2 27.7 1.5 325
First Nations on reserve 7.4 7.4 27.4 22.2 32.6 3.0 135
First Nations off reserve 3.2 9.5 34.7 24.2 27.4 1.1 95
Others (Mιtis, Inuit) 7.4 10.5 30.5 30.5 21.1 0.0 95
First language 1,458
English 3.0 6.0 26.9 29.9 32.5 1.7 977
French 5.1 3.6 35.5 25.5 28.7 1.6 333
Other language 2.0 4.2 22.8 35.7 32.2 3.1 148
Country of birth 1,453
Canada 3.6 5.6 29.1 28.8 31.4 1.5 1,298
Other country 1.9 2.6 23.6 35.2 32.7 3.9 155
Date immigrated to Canada 140
Before 1970 3.5 3.0 25.2 35.6 28.8 3.9 84
1970 or later 0.0 3.3 20.3 33.6 40.0 2.8 56
Education level 1,451
None/Elementary/High school 6.1 6.2 29.6 24.9 30.3 2.9 467
Technical/College/CEGEP 1.9 4.0 27.9 31.3 34.3 0.7 451
University 2.4 5.0 27.7 32.2 31.1 1.6 533
Annual household income 1,252
Less than $20,000 6.7 5.9 23.0 31.9 27.6 4.7 162
$20,000–$39,999 2.5 6.8 32.6 23.7 33.2 1.2 305
$40,000–$59,999 2.3 4.9 27.8 30.7 33.0 1.2 305
$60,000–$89,999 1.9 3.4 26.2 35.1 32.3 1.2 271
$90,000 and over 2.3 3.6 28.0 28.5 36.0 1.6 210
Type of area 1,445
Rural 5.9 5.9 30.8 24.8 31.2 1.4 311
Urban 2.7 5.0 27.7 30.8 31.9 1.9 1,134
Region 1,460
British Columbia 1.6 7.3 21.6 31.1 34.8 3.6 200
Prairies and territories 3.9 5.5 32.7 28.6 28.2 1.1 256
Ontario 3.8 5.3 23.9 31.8 33.3 1.8 576
Quebec 4.3 3.4 38.6 24.2 28.2 1.3 325
Atlantic provinces 0.5 5.6 23.7 33.2 35.5 1.5 103
Total sample 3.4 5.2 28.4 29.5 31.6 1.8 1,460


Do you recall hearing or seeing ADVERTISEMENTS telling you about ...
(% YES) … the calling of the election? … the voter information card? … the dates for advance voting?
Gender
Men 63.9 53.2 61.2
Women 61.6 54.5 59.2
Age group
Under 25 48.3 46.8 42.5
25–34 48.6 46.4 50.4
35–44 65.8 59.1 59.1
45–54 63.1 57.4 64.2
55–64 72.2 61.1 70.2
65 and over 78.8 53.4 78.3
Aboriginal respondents 56.1 47.6 55.4
First Nations on reserve 51.8 44.7 49.8
First Nations off reserve 58.6 49.7 57.1
Others (Mιtis, Inuit) 60.2 50.0 62.7
First language
English 64.2 58.4 60.2
French 59.4 44.6 61.3
Other language 61.4 46.8 58.3
Country of birth
Canada 62.7 54.2 59.7
Other country 62.8 51.1 62.9
Date immigrated to Canada
Before 1970 67.7 57.2 66.9
1970 or later 52.9 41.8 56.6
Education level
None/Elementary/High school 64.1 51.1 64.4
Technical/College/CEGEP 62.4 53.1 57.5
University 60.6 57.5 57.7
Annual household income
Less than $20,000 61.7 47.5 56.1
$20,000–$39,999 65.8 54.6 63.5
$40,000–$59,999 61.9 59.5 62.6
$60,000–$89,999 63.4 53.1 61.8
$90,000 and over 59.5 59.1 55.0
Type of area
Rural 65.5 57.4 61.2
Urban 61.9 52.9 60.0
Region
British Columbia 65.5 57.5 58.5
Prairies and territories 66.3 52.1 58.1
Ontario 61.2 58.9 61.9
Quebec 58.0 43.8 58.9
Atlantic provinces 71.1 57.4 63.1


Did any of these advertisements make you more inclined to vote?
Yes No Don't know n
Gender 2,738
Men 17.4 81.6 1.1 1,340
Women 21.5 77.4 1.1 1,399
Age group 2,623
Under 25 29.8 68.6 1.6 394
25–34 18.0 81.5 0.6 463
35–44 21.1 77.7 1.2 562
45–54 20.0 79.4 0.7 476
55–64 14.0 84.8 1.2 312
65 and over 12.1 86.9 1.0 416
Aboriginal respondents 32.2 66.5 1.3 603
First Nations on reserve 32.8 66.0 1.2 259
First Nations off reserve 31.7 66.7 1.6 183
Others (Mιtis, Inuit) 31.7 67.1 1.2 161
First language 2,729
English 18.8 80.0 1.2 1,800
French 15.3 84.0 0.7 634
Other language 32.6 66.9 0.5 296
Country of birth 2,721
Canada 18.5 80.5 0.9 2,372
Other country 25.4 73.0 1.6 349
Date immigrated to Canada 327
Before 1970 16.4 82.6 1.0 198
1970 or later 39.6 57.7 2.7 129
Education level 2,710
None/Elementary/High school 21.5 77.1 1.4 1,005
Technical/College/CEGEP 18.5 80.9 0.6 730
University 18.1 81.0 0.9 976
Annual household income 2,304
Less than $20,000 22.3 75.2 2.5 331
$20,000–$39,999 21.9 77.2 0.8 589
$40,000–$59,999 18.1 80.6 1.3 544
$60,000–$89,999 18.5 80.8 0.7 468
$90,000 and over 18.3 81.4 0.2 373
Type of area 2,712
Rural 17.7 81.5 0.8 579
Urban 19.9 79.0 1.1 2,134
Region 2,738
British Columbia 21.0 78.2 0.8 378
Prairies and territories 20.9 78.4 0.7 486
Ontario 22.2 76.2 1.7 1,034
Quebec 14.2 85.3 0.4 636
Atlantic provinces 16.3 82.2 1.5 204
Total sample 19.5 79.4 1.1 2,738


Using a 5-point scale where 1 means very negative and 5 means very positive, can you tell me how you felt about the ad?
1. Very negative 2 3. Neutral 4 5. Very positive Don't know n
Aboriginal respondents
First Nations on reserve 4.7 8.2 32.9 21.2 30.6 2.4 85
First Nations off reserve 5.3 2.6 21.1 28.9 39.5 2.6 38
Others (Mιtis, Inuit) 10.7 7.1 35.7 21.4 21.4 3.6 28
Total 6.0 6.6 30.5 23.2 31.1 2.6 151


Many people do not vote in federal elections. How about you? Did you vote in the June 28 federal election?
Yes No Don't know n
Gender 2,822
Men 82.4 17.2 0.4 1,373
Women 83.4 16.5 0.1 1,449
Age group 2,704
Under 25 67.9 32.1 0.0 411
25–34 72.5 26.7 0.7 482
35–44 83.6 16.2 0.2 580
45–54 87.6 12.3 0.0 491
55–64 94.3 5.7 0.0 317
65 and over 94.3 5.7 0.0 424
Aboriginal respondents 59.5 40.3 0.2 630
First Nations on reserve 50.9 48.7 0.4 273
First Nations off reserve 63.9 36.1 0.0 191
Others (Mιtis. Inuit) 68.7 31.3 0.0 166
First language 2,813
English 84.5 15.2 0.3 1,848
French 80.2 19.5 0.2 656
Other language 78.8 21.2 0.0 309
Country of birth 2,804
Canada 82.7 17.0 0.3 2,441
Other country 84.2 15.8 0.0 363
Date immigrated to Canada 342
Before 1970 90.1 9.9 0.0 204
1970 or later 76.4 23.6 0.0 138
Education level 2,794
None/Elementary/High school 77.8 21.9 0.3 1,043
Technical/College/CEGEP 81.8 18.2 0.0 746
University 89.0 10.8 0.2 1,004
Annual household income 2,367
Less than $20,000 71.1 28.8 0.0 351
$20,000–$39,999 80.5 19.2 0.3 602
$40,000–$59,999 85.8 13.6 0.6 552
$60,000–$89,999 86.9 13.1 0.0 478
$90,000 and over 93.0 7.0 0.0 383
Type of area 2,795
Rural 80.8 19.0 0.2 593
Urban 83.6 16.2 0.3 2,202
Region 2,822
British Columbia 84.3 15.7 0.0 391
Prairies and territories 81.2 18.5 0.3 496
Ontario 85.6 14.0 0.4 1,063
Quebec 79.0 20.8 0.2 660
Atlantic provinces 83.2 16.8 0.0 213
Total sample 82.9 16.8 0.3 2,822


What is the main reason you did not vote?
Wasn't interested Didn't think their vote would matter Didn't like candidates Didn't know where to vote Was out of town Too busy at work Too busy with personal/family life None Don't know n
Gender 482
Men 242 19.7 2.8 15.1 4.6 9.0 12.9 7.6 23.9 4.4
Women 12.1 5.9 15.6 3.0 10.8 11.1 14.6 25.5 1.4 240
Age group 462
Under 25 20.0 2.3 9.7 5.0 8.0 19.7 13.7 20.0 1.6 132
25–34 15.6 5.4 15.5 4.2 8.1 9.7 14.9 23.2 3.3 132
35–44 14.8 4.7 20.1 0.4 11.9 11.2 9.6 22.4 4.8 95
45–54 16.5 5.3 17.2 4.1 9.6 10.6 4.8 31.9 0.1 61
55–64 10.3 0.9 28.1 5.5 17.9 11.3 2.1 23.8 0.0 18
65 and over 11.8 0.0 24.0 1.0 12.5 0.0 5.1 45.5 0.0 24
Aboriginal respondents 10.5 3.9 17.1 8.2 10.1 7.4 8.9 30.4 3.5 257
First Nations on reserve 8.1 3.7 12.6 8.9 11.9 6.7 9.6 32.6 5.9 135
First Nations off reserve 12.9 4.3 20.0 7.1 10.0 5.7 8.6 30.0 1.4 70
Others (Mιtis, Inuit) 13.5 3.8 25.0 7.7 5.8 11.5 7.7 25.0 0.0 52
First language 482
English 11.5 4.4 18.6 4.1 9.5 11.9 10.0 27.0 2.9 287
French 24.0 2.1 9.5 3.7 8.5 11.2 13.9 24.3 2.7 130
Other language 18.1 9.0 12.5 2.6 14.5 14.1 10.4 15.5 3.4 66
Country of birth 480
Canada 15.9 4.5 16.0 3.9 9.6 11.9 11.1 23.7 3.3 422
Other country 16.5 3.7 10.9 3.3 12.2 13.5 11.3 28.6 0.0 58
Date immigrated to Canada 53
Before 1970 5.1 0.4 20.5 4.4 13.5 12.6 11.2 32.3 0.0 20
1970 or later 20.4 3.2 7.4 0.0 13.3 16.0 9.4 30.3 0.0 33
Education level 478
None/Elementary/High school 18.6 4.9 16.0 3.1 8.1 11.1 10.5 24.3 3.4 232
Technical/College/CEGEP 15.6 4.3 11.6 5.9 12.4 11.6 11.9 26.2 0.7 136
University 11.3 3.5 18.9 2.8 10.8 15.0 11.8 22.8 3.1 110
Annual household income 387
Less than $20,000 11.3 5.0 11.5 5.3 10.4 13.7 10.5 30.9 1.5 101
$20,000–$39,999 17.9 6.4 11.6 3.7 8.7 14.3 13.5 20.4 3.5 118
$40,000–$59,999 15.2 3.5 20.8 4.6 8.2 10.5 15.4 13.6 8.2 78
$60,000–$89,999 23.6 5.3 11.6 2.9 10.0 14.5 5.7 26.3 0.0 63
$90,000 and over 10.1 5.4 34.6 0.0 22.8 0.0 3.8 23.3 0.0 27
Type of area 476
Rural 11.4 3.0 15.8 1.5 15.2 16.0 7.3 24.4 5.3 114
Urban 17.3 4.7 14.8 4.5 8.2 10.9 12.4 25.0 2.2 362
Region 482
British Columbia 20.6 2.3 18.3 4.8 14.4 17.5 5.0 13.8 3.3 61
Prairies and territories 7.1 8.1 14.1 4.6 17.5 9.5 12.4 21.4 5.3 93
Ontario 13.7 4.6 19.1 3.9 5.2 10.2 10.9 29.1 3.1 153
Quebec 23.5 2.9 12.1 1.7 7.4 12.7 11.9 26.5 1.2 139
Atlantic provinces 11.0 2.7 9.3 7.2 11.7 14.2 15.6 26.0 2.4 36
Total sample 15.9 4.4 15.3 3.8 9.9 12.0 11.1 24.7 2.9 482


Which method did you use to vote?
Ordinary ballot on election day Advance vote Other (Special Voting Rules) Don't know n
Gender 2,339
Men 86.6 11.0 2.4 0.0 1,131
Women 87.0 11.5 1.4 0.1 1,208
Age group 2,241
Under 25 91.2 6.8 2.1 0.0 279
25–34 92.0 6.7 1.3 0.0 349
35–44 90.8 7.4 1.7 0.0 484
45–54 88.7 10.3 1.0 0.0 430
55–64 80.3 17.1 2.6 0.0 299
65 and over 78.2 19.3 2.5 0.3 400
Aboriginal respondents 90.1 8.0 1.9 0.0 373
First Nations on reserve 86.2 12.3 1.4 0.0 138
First Nations off reserve 93.4 5.0 1.7 0.0 121
Others (Mιtis, Inuit) 91.2 6.1 2.6 0.0 114
First language 2,331
English 87.1 11.2 1.7 0.1 1,561
French 85.1 12.3 2.6 0.0 526
Other language 89.4 9.4 1.1 0.0 244
Country of birth 289
Canada 86.8 11.4 1.8 0.1 2,018
Other country 87.0 10.6 2.4 0.0 306
Date immigrated to Canada 2,324
Before 1970 87.4 10.7 1.9 0.0 184
1970 or later 91.0 6.5 2.5 0.0 105
Education level 2,316
None/Elementary/High school 87.5 10.6 2.0 0.2 812
Technical/College/CEGEP 87.8 10.6 1.6 0.0 610
University 85.8 12.1 2.1 0.0 894
Annual household income 1,981
Less than $20,000 83.1 12.5 4.4 0.5 250
$20,000–$39,999 88.6 9.7 1.7 0.0 485
$40,000–$59,999 88.5 9.3 2.2 0.0 474
$60,000–$89,999 87.3 11.5 1.2 0.0 416
$90,000 and over 83.7 15.4 0.8 0.0 357
Type of area 2,319
Rural 87.8 10.6 1.5 0.3 480
Urban 86.5 11.5 2.0 0.0 1,840
Region 2,339
British Columbia 86.8 10.5 2.8 0.4 330
Prairies and territories 90.9 8.7 0.4 0.0 402
Ontario 85.6 12.6 1.7 0.0 910
Quebec 85.6 11.6 2.8 0.0 521
Atlantic provinces 87.3 11.1 1.6 0.0 177
Total sample 86.8 11.3 1.9 0.1 2,339


Using a 5-point scale where 1 means very difficult and 5 means very easy, how difficult or easy was it to vote?
1. Very difficult 2 3. Neutral 4 5. Very easy Don't know n
Gender 2,335
Men 2.1 1.4 3.1 10.7 82.7 0.1 1,129
Women 1.9 1.9 3.3 8.5 84.2 0.2 1,206
Age group 2,237
Under 25 2.9 1.8 4.6 8.5 82.2 0.0 279
25–34 1.0 0.0 2.9 11.6 84.5 0.0 349
35–44 1.3 1.3 4.4 10.7 82.3 0.0 483
45–54 3.3 2.0 1.2 8.9 84.6 0.0 430
55–64 2.3 2.9 3.2 4.9 86.4 0.3 298
65 and over 1.2 2.0 2.8 12.6 80.8 0.7 398
Aboriginal respondents 3.3 3.3 6.5 13.9 73.1 0.0 368
First Nations on reserve 4.5 6.0 7.5 13.5 68.4 0.0 133
First Nations off reserve 3.3 0.8 6.6 12.4 76.9 0.0 121
Others (Mιtis, Inuit) 1.8 2.6 5.3 15.8 74.6 0.0 114
First language 2,326
English 1.8 1.9 2.8 9.5 83.8 0.1 1,559
French 2.8 1.5 3.2 11.0 81.6 0.0 525
Other language 1.3 0.3 6.2 7.3 84.4 0.6 243
Country of birth 2,320
Canada 1.9 1.9 2.9 9.8 83.3 0.1 2,014
Other country 2.3 0.3 4.9 7.8 84.4 0.3 306
Date immigrated to Canada 289
Before 1970 2.8 0.0 3.8 4.4 89.1 0.0 184
1970 or later 1.7 0.0 7.6 14.1 75.8 0.8 105
Education level 2,311
None/Elementary/High school 2.5 1.8 4.3 11.0 80.0 0.3 809
Technical/College/CEGEP 2.3 1.4 2.7 8.3 85.3 0.0 609
University 1.3 1.4 2.7 9.2 85.4 0.1 893
Annual household income 1,976
Less than $20,000 2.7 1.1 2.4 12.5 81.3 0.0 248
$20,000–$39,999 2.9 1.7 3.3 12.2 79.7 0.2 483
$40,000–$59,999 1.3 0.8 4.1 7.8 85.5 0.5 474
$60,000–$89,999 1.7 1.8 4.6 7.9 84.0 0.0 415
$90,000 and over 1.5 1.7 1.6 8.0 87.2 0.0 356
Type of area 2,315
Rural 2.5 1.1 3.1 10.9 82.3 0.2 477
Urban 1.8 1.8 3.2 9.2 83.7 0.1 1,837
Region 2,335
British Columbia 3.3 2.9 4.2 8.9 79.7 1.0 328
Prairies and territories 2.2 2.1 4.1 7.8 83.8 0.0 402
Ontario 0.9 1.1 2.2 10.1 85.7 0.0 909
Quebec 2.8 1.5 4.1 10.6 81.1 0.0 520
Atlantic provinces 2.1 1.6 2.1 9.1 85.1 0.0 175
Total sample 2.0 1.7 3.2 9.6 83.4 0.1 2,335


Using a 5-point scale where 1 means not at all satisfied and 5 means very satisfied, how satisfied were you with the distance of the polling station from your home?
1. Not at all satisfied 2 3. Neutral 4 5. Very satisfied Don't know n
Gender 2,294
Men 1.9 1.8 4.1 12.5 79.4 0.4 1,103
Women 1.6 1.2 3.9 8.9 84.3 0.2 1,191
Age group 2,199
Under 25 4.0 2.3 4.2 11.3 78.1 0.0 273
25–34 0.9 2.2 3.4 8.6 85.0 0.0 345
35–44 1.8 1.0 4.3 8.5 84.0 0.3 475
45–54 2.1 1.3 4.6 10.7 81.4 0.0 426
55–64 1.1 1.0 1.7 12.3 83.6 0.3 291
65 and over 0.9 1.9 4.7 13.0 78.5 1.0 390
Aboriginal respondents 4.7 2.8 3.6 15.0 74.0 0.5 361
First Nations on reserve 4.6 5.3 6.1 16.0 67.9 0.0 131
First Nations off reserve 5.9 0.8 1.7 14.3 77.3 0.0 119
Others (Mιtis, Inuit) 3.6 1.8 2.7 14.4 77.5 0.0 111
First language 2,287
English 1.3 1.6 2.7 10.4 83.8 0.3 1,534
French 3.0 1.6 7.0 10.6 77.7 0.2 513
Other language 2.0 0.2 5.8 12.7 79.4 0.0 240
Country of birth 2,280
Canada 1.7 1.5 3.6 10.6 82.4 0.2 1,982
Other country 2.0 0.8 6.4 10.8 79.4 0.5 298
Date immigrated to Canada 283
Before 1970 1.6 0.7 6.3 8.1 82.6 0.8 181
1970 or later 3.0 1.3 6.7 15.4 73.6 0.0 103
Education level 2,270
None/Elementary/High school 1.9 1.5 4.4 11.9 79.9 0.4 795
Technical/College/CEGEP 1.3 1.9 3.0 10.7 83.1 0.0 600
University 1.8 1.1 4.4 9.0 83.3 0.4 875
Annual household income 1,942
Less than $20,000 3.9 2.7 3.3 11.5 78.5 0.0 238
$20,000–$39,999 1.6 2.1 4.8 9.7 80.9 0.8 476
$40,000–$59,999 1.0 1.4 2.6 10.6 83.9 0.5 464
$60,000–$89,999 2.6 1.3 3.7 10.4 82.1 0.0 411
$90,000 and over 1.7 1.0 4.5 7.1 85.7 0.0 353
Type of area 2,275
Rural 1.8 1.0 3.5 11.4 82.0 0.2 471
Urban 1.7 1.6 4.1 10.4 81.9 0.3 1,803
Region 2,294
British Columbia 1.7 2.0 4.0 11.1 80.7 0.4 321
Prairies and territories 0.8 1.3 2.3 11.5 83.7 0.4 401
Ontario 1.6 1.4 3.7 10.7 82.3 0.3 893
Quebec 2.8 1.5 6.5 9.9 79.1 0.2 506
Atlantic provinces 1.5 1.5 1.5 9.3 86.2 0.0 174
Total sample 1.7 1.5 4.0 10.6 81.9 0.3 2,294


Using a 5-point scale where 1 means not at all satisfied and 5 means very satisfied, how satisfied were you with the languages spoken at the polling station?
1. Not at all satisfied 2 3. Neutral 4 5. Very satisfied Don't know n
Gender 2,294
Men 0.7 0.1 2.3 9.6 86.6 0.7 1,103
Women 0.4 0.5 2.0 7.2 88.5 1.4 1,191
Age group 2,199
Under 25 1.6 0.2 3.1 9.6 84.3 1.1 273
25–34 0.9 0.6 2.7 5.8 89.0 0.9 345
35–44 0.1 0.3 2.7 7.4 89.1 0.3 475
45–54 0.4 0.1 1.9 9.4 87.8 0.4 426
55–64 0.8 0.1 0.6 8.2 89.3 1.0 291
65 and over 0.0 0.3 2.2 9.3 85.7 2.5 390
Aboriginal respondents 1.7 3.6 4.2 12.2 77.8 0.6 361
First Nations on reserve 0.8 5.3 4.6 14.5 74.8 0.0 131
First Nations off reserve 2.5 4.2 3.4 11.8 76.5 1.7 119
Others (Mιtis, Inuit) 1.8 0.9 4.5 9.9 82.9 0.0 111
First language 2,287
English 0.3 0.1 1.4 7.7 89.4 1.1 1,534
French 1.5 0.2 2.7 8.3 86.2 1.1 513
Other language 0.1 1.5 5.6 11.6 80.0 1.1 240
Country of birth 2,280
Canada 0.5 0.3 1.9 8.0 88.4 0.8 1,982
Other country 0.6 0.0 4.0 9.5 83.3 2.6 298
Date immigrated to Canada 283
Before 1970 0.0 0.0 3.1 5.5 87.7 3.7 181
1970 or later 1.8 0.0 6.2 16.1 75.9 0.0 103
Education level 2,270
None/Elementary/High school 0.6 0.3 2.2 10.9 84.8 1.1 795
Technical/College/CEGEP 1.0 0.4 1.4 6.6 90.2 0.4 600
University 0.1 0.2 2.7 7.0 88.5 1.5 875
Annual household income 1,942
Less than $20,000 0.7 0.9 2.3 8.8 86.4 0.9 238
$20,000–$39,999 1.3 0.4 3.3 9.1 84.8 1.2 476
$40,000–$59,999 0.2 0.0 1.1 8.9 89.3 0.4 464
$60,000–$89,999 0.1 0.3 2.2 7.8 88.3 1.3 411
$90,000 and over 0.8 0.1 0.9 5.9 92.1 0.3 353
Type of area 2,275
Rural 0.8 0.6 1.3 7.0 89.3 1.0 471
Urban 0.4 0.2 2.3 8.7 87.2 1.1 1,803
Region 2,294
British Columbia 0.6 0.0 2.3 9.6 85.4 2.1 321
Prairies and territories 0.0 0.8 1.9 6.8 89.8 0.6 401
Ontario 0.4 0.0 2.2 8.8 87.1 1.3 893
Quebec 1.1 0.5 2.0 9.3 86.5 0.6 506
Atlantic provinces 0.3 0.0 2.6 4.6 92.2 0.4 174
Total sample 0.5 0.3 2.1 8.3 87.6 1.1 2,294


Using a 5-point scale where 1 means not at all satisfied and 5 means very satisfied, how satisfied were you with the clarity of information given at the polling station?
1. Not at all satisfied 2 3. Neutral 4 5. Very satisfied Don't know n
Gender 2,294
Men 1.7 1.3 5.6 18.3 72.2 1.0 1,103
Women 1.9 1.6 4.7 14.6 76.1 1.2 1,191
Age group 2,199
Under 25 2.9 3.4 9.9 22.7 61.1 0.1 273
25–34 1.5 1.4 5.0 15.0 77.1 0.1 345
35–44 1.4 1.2 4.0 16.7 75.3 1.3 475
45–54 2.3 0.3 5.1 13.8 76.9 1.7 426
55–64 1.8 2.7 3.3 16.6 75.7 0.0 291
65 and over 0.8 1.2 5.3 15.3 74.5 2.8 390
Aboriginal respondents 3.0 4.2 9.1 20.2 61.5 1.9 361
First Nations on reserve 3.8 4.6 9.9 26.0 51.1 4.6 131
First Nations off reserve 1.7 4.2 9.2 15.1 68.9 0.8 119
Others (Mιtis, Inuit) 3.6 3.6 8.1 18.9 65.8 0.0 111
First language 2,287
English 1.6 1.1 5.2 16.3 74.8 1.0 1,534
French 1.8 1.8 4.8 17.1 73.2 1.2 513
Other language 2.8 3.0 5.3 14.5 73.0 1.3 240
Country of birth 2,280
Canada 1.8 1.4 5.1 16.3 74.4 1.0 1,982
Other country 1.9 2.2 4.6 15.3 74.4 1.5 298
Date immigrated to Canada 283
Before 1970 2.4 1.8 4.5 12.4 76.4 2.5 181
1970 or later 1.3 3.3 5.6 21.8 68.0 0.0 103
Education level 2,270
None/Elementary/High school 2.2 1.7 4.9 16.3 73.2 1.6 795
Technical/College/CEGEP 1.4 1.5 5.5 13.2 78.0 0.5 600
University 1.5 1.3 5.0 18.6 72.5 1.1 875
Annual household income 1,942
Less than $20,000 3.9 1.4 8.8 16.5 67.6 1.8 238
$20,000–$39,999 1.2 2.3 4.1 17.3 74.0 1.2 476
$40,000–$59,999 1.6 1.4 3.3 14.0 78.6 1.1 464
$60,000–$89,999 1.9 0.7 6.2 16.9 73.7 0.7 411
$90,000 and over 1.4 0.8 4.6 16.2 76.5 0.5 353
Type of area 2,275
Rural 2.0 2.1 4.7 15.3 74.3 1.6 471
Urban 1.7 1.3 5.2 16.7 74.2 1.0 1,803
Region 2,294
British Columbia 1.6 2.3 6.2 19.5 69.6 0.8 321
Prairies and territories 3.1 1.7 6.1 13.9 74.0 1.2 401
Ontario 1.1 1.2 5.0 17.2 74.6 1.0 893
Quebec 2.1 1.8 4.7 16.2 73.7 1.5 506
Atlantic provinces 1.4 0.0 2.7 12.8 82.2 0.8 174
Total sample 1.8 1.5 5.1 16.4 74.2 1.1 2,294


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "My vote doesn't really matter"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Gender 2,822
Men 58.6 13.7 8.4 7.8 11.2 0.3 1,373
Women 60.3 15.1 8.7 5.8 9.4 0.7 1,449
Age group 2,704
Under 25 51.6 17.6 15.3 8.6 6.5 0.4 411
25–34 57.7 15.9 7.7 9.1 9.5 0.1 482
35–44 60.6 14.4 9.2 6.1 9.7 0.0 580
45–54 65.8 10.5 9.2 6.6 7.5 0.4 491
55–64 67.2 14.9 5.5 3.9 8.4 0.0 317
65 and over 54.8 14.3 4.3 6.2 18.3 2.0 424
Aboriginal respondents 41.3 19.2 11.1 9.0 17.9 1.4 630
First Nations on reserve 35.5 16.5 13.6 11.0 21.2 2.2 273
First Nations off reserve 44.0 20.9 9.4 7.9 16.8 1.0 191
Others (Mιtis, Inuit) 47.6 21.7 9.0 7.2 13.9 0.6 166
First language 2,813
English 61.4 14.5 7.7 6.3 9.8 0.3 1,848
French 55.6 14.5 11.1 8.3 9.2 1.2 656
Other language 55.6 13.8 8.6 6.4 15.1 0.5 309
Country of birth 2,804
Canada 59.8 14.2 8.7 7.0 9.8 0.6 2,441
Other country 56.4 16.0 7.9 5.9 13.5 0.3 363
Date immigrated to Canada 342
Before 1970 60.6 13.5 5.8 3.5 16.1 0.6 204
1970 or later 54.7 18.3 8.6 9.7 8.7 0.0 138
Education level 2,794
None/Elementary/High school 53.6 13.4 8.0 7.8 16.3 0.9 1,043
Technical/College/CEGEP 60.1 14.2 10.5 7.1 7.8 0.2 746
University 65.3 15.6 7.8 5.6 5.5 0.2 1,004
Annual household income 2,367
Less than $20,000 43.9 19.0 13.2 9.0 13.7 1.3 351
$20,000–$39,999 56.8 11.8 7.4 8.0 15.2 0.8 602
$40,000–$59,999 57.5 14.3 10.6 8.1 9.0 0.5 552
$60,000–$89,999 67.6 13.9 6.6 6.3 5.6 0.0 478
$90,000 and over 72.0 12.6 5.9 4.6 4.9 0.0 383
Type of area 2,795
Rural 58.0 11.0 9.6 6.6 13.4 1.4 593
Urban 60.0 15.2 8.3 6.9 9.4 0.3 2,202
Region 2,822
British Columbia 60.3 12.4 9.1 7.4 10.1 0.7 391
Prairies and territories 54.4 12.4 10.4 7.0 15.4 0.2 496
Ontario 62.7 16.4 6.4 5.8 8.4 0.2 1,063
Quebec 55.7 14.8 10.9 8.4 9.0 1.2 660
Atlantic provinces 64.6 11.4 6.5 5.2 12.1 0.3 213
Total sample 59.4 14.4 8.6 6.8 10.3 0.5 2,822


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "It is the duty of citizens to vote in elections"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Gender 2,822
Men 4.8 2.8 6.4 14.0 71.8 0.1 1,373
Women 2.3 1.1 5.6 13.7 77.0 0.4 1,449
Age group 2,704
Under 25 3.9 2.6 12.8 21.3 59.0 0.3 411
25–34 3.8 3.8 6.0 16.6 69.1 0.7 482
35–44 3.5 0.8 5.7 12.5 77.5 0.0 580
45–54 4.1 1.9 5.5 9.8 78.8 0.0 491
55–64 2.6 1.8 3.2 10.5 81.9 0.0 317
65 and over 2.2 0.9 2.8 12.6 81.5 0.0 424
Aboriginal respondents 5.2 4.8 12.1 17.8 58.9 1.3 630
First Nations on reserve 7.0 5.1 14.7 15.4 55.7 2.2 273
First Nations off reserve 4.7 5.2 13.1 19.9 57.1 0.0 191
Others (Mιtis, Inuit) 3.0 3.6 6.6 19.3 66.3 1.2 166
First language 2,813
English 3.6 1.9 5.8 13.9 74.6 0.2 1,848
French 3.7 2.4 6.1 13.1 74.5 0.2 656
Other language 2.9 1.0 7.0 15.9 73.3 0.0 309
Country of birth 2,804
Canada 3.9 2.0 6.0 13.7 74.2 0.2 2,441
Other country 1.4 1.5 5.9 14.8 76.4 0.0 363
Date immigrated to Canada 342
Before 1970 1.8 2.2 2.0 12.1 81.9 0.0 204
1970 or later 0.9 0.0 10.2 19.0 70.0 0.0 138
Education level 2,794
None/Elementary/High school 4.9 2.1 7.8 14.7 70.0 0.4 1,043
Technical/College/CEGEP 3.1 1.6 6.7 11.6 76.9 0.1 746
University 2.4 2.1 3.7 14.4 77.4 0.0 1,004
Annual household income 2,367
Less than $20,000 4.2 1.7 9.8 17.3 66.5 0.4 351
$20,000–$39,999 4.1 2.5 6.4 11.3 75.0 0.6 602
$40,000–$59,999 2.9 1.9 4.4 12.0 78.7 0.0 552
$60,000–$89,999 3.6 1.9 4.7 14.3 75.5 0.0 478
$90,000 and over 2.5 0.6 3.7 15.4 77.8 0.0 383
Type of area 2,795
Rural 3.8 0.6 6.0 14.7 74.7 0.2 593
Urban 3.4 2.3 6.0 13.6 74.5 0.2 2,202
Region 2,822
British Columbia 3.2 2.5 7.8 15.6 70.8 0.1 391
Prairies and territories 4.5 2.5 6.2 13.1 73.6 0.1 496
Ontario 2.8 1.2 5.8 14.9 75.1 0.2 1,063
Quebec 3.7 2.6 4.8 13.0 75.7 0.2 660
Atlantic provinces 4.7 1.4 7.0 9.6 76.7 0.6 213
Total sample 3.5 1.9 6.0 13.9 74.5 0.2 2,822


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "The major issues of the day are too complicated for most voters"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Gender 2,822
Men 29.6 24.8 20.1 14.5 9.5 1.5 1,373
Women 30.0 22.6 24.0 13.1 8.7 1.6 1,449
Age group 2,704
Under 25 28.0 27.6 22.4 15.3 5.5 1.2 411
25–34 29.2 25.1 21.0 15.7 7.0 2.0 482
35–44 30.6 23.3 24.1 11.9 9.4 0.7 580
45–54 34.2 25.0 15.7 14.4 9.7 1.2 491
55–64 32.1 23.3 23.2 8.7 11.4 1.3 317
65 and over 25.2 17.0 28.2 16.1 12.2 1.4 424
Aboriginal respondents 22.7 19.4 24.0 16.0 14.9 3.0 630
First Nations on reserve 19.0 17.2 24.9 16.5 18.3 4.0 273
First Nations off reserve 25.7 15.7 28.3 15.7 12.0 2.6 191
Others (Mιtis, Inuit) 25.3 27.1 17.5 15.7 12.7 1.8 166
First language 2,813
English 32.5 26.0 20.3 12.4 7.9 1.0 1,848
French 25.4 18.7 26.0 16.2 11.8 2.0 656
Other language 23.5 19.9 25.0 17.4 10.9 3.3 309
Country of birth 2,804
Canada 30.7 24.1 21.8 13.3 8.9 1.2 2,441
Other country 24.5 20.8 24.8 16.3 10.8 2.9 363
Date immigrated to Canada 342
Before 1970 27.9 19.9 22.9 15.1 11.4 2.8 204
1970 or later 20.2 20.8 26.8 19.8 9.4 3.0 138
Education level 2,794
None/Elementary/High school 26.4 19.5 24.6 14.4 13.3 1.8 1,043
Technical/College/CEGEP 30.1 23.1 21.6 15.3 8.7 1.3 746
University 33.3 28.4 19.9 12.2 5.0 1.2 1,004
Annual household income 2,367
Less than $20,000 23.5 18.1 24.3 17.6 13.9 2.5 351
$20,000–$39,999 28.1 20.0 20.0 18.1 11.2 2.6 602
$40,000–$59,999 31.0 22.6 25.6 13.3 6.6 0.8 552
$60,000–$89,999 34.7 28.0 16.0 13.2 8.0 0.1 478
$90,000 and over 34.3 31.2 21.1 7.4 5.7 0.3 383
Type of area 2,795
Rural 28.5 20.5 24.6 15.1 9.3 1.9 593
Urban 30.2 24.5 21.4 13.4 9.0 1.4 2,202
Region 2,822
British Columbia 33.4 23.9 22.3 12.6 6.4 1.4 391
Prairies and territories 31.8 26.6 18.8 12.4 8.7 1.7 496
Ontario 28.8 25.3 22.5 13.7 8.4 1.3 1,063
Quebec 26.9 18.3 24.3 16.5 11.8 2.1 660
Atlantic provinces 32.4 24.6 20.6 11.2 10.2 0.9 213
Total sample 29.8 23.7 22.1 13.8 9.1 1.5 2,822


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "None of the political parties addressed the issues that are important to me"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Gender 2,822
Men 22.5 23.2 24.2 15.5 12.6 2.1 1,373
Women 23.4 22.9 26.2 13.7 10.2 3.6 1,449
Age group 2,704
Under 25 21.5 25.3 25.9 15.2 7.8 4.3 411
25–34 23.3 26.8 25.1 13.9 8.1 2.8 482
35–44 22.1 24.7 26.6 13.5 11.2 1.9 580
45–54 24.3 23.7 23.8 12.6 14.0 1.6 491
55–64 26.3 21.5 21.3 16.8 12.1 1.9 317
65 and over 21.2 17.8 24.5 16.4 15.3 4.8 424
Aboriginal respondents 18.3 18.6 27.0 14.3 18.7 3.2 630
First Nations on reserve 16.5 13.9 27.1 14.3 23.8 4.4 273
First Nations off reserve 20.4 21.5 26.7 13.1 16.2 2.1 191
Others (Mιtis, Inuit) 18.7 22.9 27.1 15.7 13.3 2.4 166
First language 2,813
English 23.9 23.8 25.7 14.2 10.7 1.7 1,848
French 22.6 20.3 25.4 15.2 11.4 5.2 656
Other language 18.1 24.2 21.4 16.0 15.9 4.4 309
Country of birth 2,804
Canada 23.5 23.0 25.7 14.6 10.6 2.7 2,441
Other country 19.5 23.3 22.1 14.8 16.7 3.6 363
Date immigrated to Canada 342
Before 1970 22.3 20.2 20.9 15.7 18.5 2.4 204
1970 or later 17.5 31.4 20.4 13.9 12.3 4.5 138
Education level 2,794
None/Elementary/High school 20.4 18.7 26.3 15.0 14.1 5.3 1,043
Technical/College/CEGEP 22.9 21.6 26.6 14.0 12.5 2.4 746
University 25.9 29.0 22.6 14.4 7.9 0.4 1,004
Annual household income 2,367
Less than $20,000 19.6 20.4 24.5 15.0 15.1 5.3 351
$20,000–$39,999 22.7 20.5 25.6 15.9 11.1 4.2 602
$40,000–$59,999 22.4 23.3 25.5 16.5 10.6 1.8 552
$60,000–$89,999 24.6 25.2 25.1 13.6 10.6 1.0 478
$90,000 and over 27.5 29.4 22.2 10.8 9.6 0.5 383
Type of area 2,795
Rural 22.1 20.6 25.6 14.6 14.1 2.9 593
Urban 23.2 23.7 25.1 14.6 10.5 2.8 2,202
Region 2,822
British Columbia 20.9 23.3 27.0 13.9 14.2 0.7 391
Prairies and territories 20.5 22.5 28.0 13.7 12.0 3.3 496
Ontario 26.0 24.7 23.2 15.6 9.0 1.6 1,063
Quebec 21.6 20.1 25.5 14.5 12.5 5.7 660
Atlantic provinces 21.0 24.4 25.1 13.2 13.4 2.8 213
Total sample 22.9 23.0 25.2 14.6 11.4 2.8 2,822


Using a 5-point scale where 1 means not at all closely and 5 means very closely, how closely would you say you followed the June 28 federal election?
1. Not at all closely 2 3. Neutral 4 5. Very closely Don't know n
Gender 2,822
Men 12.1 11.3 23.4 26.5 26.1 0.5 1,373
Women 15.9 14.8 29.5 21.0 18.2 0.6 1,449
Age group 2,704
Under 25 23.3 15.6 31.2 18.8 11.1 0.0 411
25–34 21.3 16.1 28.2 20.7 13.6 0.0 482
35–44 12.8 15.6 24.3 27.8 18.7 0.8 580
45–54 12.2 12.8 25.9 21.4 27.1 0.6 491
55–64 8.3 8.0 27.8 26.4 29.3 0.2 317
65 and over 6.2 9.3 23.1 25.8 34.2 1.4 424
Aboriginal respondents 21.4 16.8 22.7 15.9 22.4 0.8 630
First Nations on reserve 23.1 20.1 21.2 16.1 17.9 1.5 273
First Nations off reserve 23.0 13.1 24.1 12.6 26.7 0.5 191
Others (Mιtis, Inuit) 16.9 15.7 23.5 19.3 24.7 0.0 166
First language 2,813
English 12.1 11.8 26.5 24.8 24.4 0.3 1,848
French 21.2 16.5 27.3 20.0 14.8 0.2 656
Other language 11.1 13.5 24.2 25.2 23.2 2.9 309
Country of birth 2,804
Canada 15.0 13.6 26.6 23.7 20.8 0.4 2,441
Other country 8.2 9.9 25.6 24.1 30.8 1.5 363
Date immigrated to Canada 342
Before 1970 6.7 7.7 21.0 26.8 37.1 0.8 204
1970 or later 9.4 13.4 31.2 20.9 23.2 2.0 138
Education level 2,794
None/Elementary/High school 21.5 14.1 27.7 19.1 16.7 0.9 1,043
Technical/College/CEGEP 13.9 15.5 27.2 23.7 19.4 0.3 746
University 6.8 10.2 24.5 28.7 29.5 0.3 1,004
Annual household income 2,367
Less than $20,000 22.6 12.6 30.1 14.7 18.8 1.2 351
$20,000–$39,999 15.7 12.2 28.2 21.3 21.5 1.0 602
$40,000–$59,999 13.3 14.9 27.3 23.0 21.1 0.3 552
$60,000–$89,999 10.7 13.0 22.4 29.6 24.0 0.3 478
$90,000 and over 8.8 11.1 22.9 30.0 27.1 0.0 383
Type of area 2,795
Rural 16.1 13.5 28.1 23.2 18.5 0.6 593
Urban 13.5 13.0 26.1 23.9 22.9 0.6 2,202
Region 2,822
British Columbia 11.7 9.6 25.3 24.6 27.4 1.3 391
Prairies and territories 15.1 13.0 27.4 21.9 21.5 1.2 496
Ontario 10.0 11.0 26.0 27.3 25.3 0.3 1,063
Quebec 21.4 17.7 27.6 20.0 13.1 0.2 660
Atlantic provinces 13.8 15.6 25.6 19.8 24.9 0.3 213
Total sample 14.1 13.1 26.5 23.7 22.1 0.6 2,822


Using a 5-point scale where 1 means not at all knowledgeable and 5 means very knowledgeable, how knowledgeable would you say you are about the policies and election platforms of the various political parties that participated in the election?
1. Not at all knowl- edgeable 2 3. Neutral 4 5. Very knowl-edgeable Don't know n
Gender 2,822
Men 8.4 16.2 28.5 29.2 16.9 0.7 1,373
Women 13.3 19.1 34.7 24.5 7.7 0.7 1,449
Age group 2,704
Under 25 17.9 23.8 31.8 20.3 5.1 1.2 411
25–34 14.3 21.8 32.9 24.6 6.3 0.0 482
35–44 11.4 20.4 30.8 26.3 10.9 0.2 580
45–54 9.1 15.9 29.6 31.4 13.8 0.3 491
55–64 4.5 13.0 32.8 32.0 17.3 0.3 317
65 and over 7.5 10.2 31.8 27.2 21.3 2.1 424
Aboriginal respondents 22.5 22.5 27.9 15.2 11.3 0.5 630
First Nations on reserve 27.5 23.8 30.0 9.5 8.1 1.1 273
First Nations off reserve 20.4 22.0 26.2 18.3 13.1 0.0 191
Others (Mιtis, Inuit) 16.9 21.1 26.5 21.1 14.5 0.0 166
First language 2,813
English 8.9 16.1 31.9 29.3 13.1 0.6 1,848
French 16.3 19.7 32.7 21.1 9.4 0.7 656
Other language 12.0 22.8 27.9 24.2 11.4 1.7 309
Country of birth 2,804
Canada 11.3 17.8 32.1 26.6 11.6 0.6 2,441
Other country 9.1 16.7 29.2 28.7 14.8 1.5 363
Date immigrated to Canada 342
Before 1970 7.4 11.8 28.2 29.9 21.9 0.9 204
1970 or later 11.5 23.9 28.5 27.5 6.6 2.0 138
Education level 2,794
None/Elementary/High school 18.0 19.9 31.7 19.6 9.5 1.3 1,043
Technical/College/CEGEP 10.6 19.8 34.5 26.1 8.6 0.3 746
University 4.0 13.8 29.6 34.9 17.5 0.3 1,004
Annual household income 2,367
Less than $20,000 21.6 19.6 27.0 20.2 10.1 1.5 351
$20,000–$39,999 13.2 16.8 36.1 21.0 12.1 0.8 602
$40,000–$59,999 8.7 21.3 30.7 29.0 10.2 0.2 552
$60,000–$89,999 8.1 16.9 33.6 29.5 11.7 0.0 478
$90,000 and over 3.5 11.2 29.1 37.7 18.0 0.5 383
Type of area 2,795
Rural 13.5 20.0 31.9 23.6 9.9 1.1 593
Urban 10.2 17.0 31.7 27.7 12.7 0.6 2,202
Region 2,822
British Columbia 8.5 15.4 28.6 29.0 16.9 1.6 391
Prairies and territories 11.4 18.0 33.7 23.1 13.3 0.5 496
Ontario 8.2 15.7 30.6 32.7 12.4 0.4 1,063
Quebec 16.2 21.1 34.2 19.0 8.3 1.2 660
Atlantic provinces 11.7 20.3 30.2 25.9 11.8 0.0 213
Total sample 10.9 17.7 31.7 26.8 12.2 0.7 2,822


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "Aboriginal people in Canada would be better off if more Aboriginal people were elected to Parliament"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Aboriginal respondents
First Nations on reserve 5.5 4.0 15.8 18.7 54.6 1.5 273
First Nations off reserve 3.7 5.2 21.5 19.9 46.6 3.1 191
Others (Mιtis, Inuit) 15.1 7.2 18.1 24.7 33.1 1.8 166
Total 7.5 5.2 18.1 20.6 46.5 2.1 630


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "I would be more likely to vote if there were more Aboriginal candidates in federal elections"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Aboriginal respondents
First Nations on reserve 7.7 7.3 15.4 14.7 53.1 1.8 273
First Nations off reserve 17.8 7.9 20.9 13.6 37.7 2.1 191
Others (Mιtis, Inuit) 24.1 10.8 28.3 12.0 23.5 1.2 166
Total 15.1 8.4 20.5 13.7 40.6 1.7 630


Using a 5-point scale where 1 means you strongly disagree and 5 means you strongly agree, to what extent do you agree or disagree with the statement "There should be a guaranteed number of Aboriginal people in Parliament"?
1. Strongly disagree 2 3. Neutral 4 5. Strongly agree Don't know n
Aboriginal respondents
First Nations on reserve 7.3 7.0 14.3 15.0 54.6 1.8 273
First Nations off reserve 10.5 6.8 16.2 15.2 48.2 3.1 191
Others (Mιtis, Inuit) 24.1 10.2 19.9 16.9 27.7 1.2 166
Total 12.7 7.8 16.3 15.6 45.6 2.1 630