open Secondary menu

Media Satisfaction with Elections Canada Services


Satisfaction

Overall, many journalists felt that the information they received from Elections Canada was very useful to them in writing their stories. On a five point scale, where five is very useful, the average utility score is 4.05. Many of them reiterated that Elections Canada is a useful source for writing stories because of its high level of credibility.

However, journalists felt that Elections Canada was not always able to provide information specific to their region, especially in more rural communities. The issue of locality came up many times throughout our interviews with those in smaller regions. There was a sense that without local representatives it was hard for journalists to get answers and information from Elections Canada representatives as they were under the impression that they were usually based in Ottawa and that there was no one on the ground in their community to answer questions pertaining to local issues.

The same could be said for francophones outside Quebec. Within Quebec, many francophone journalists felt that the French service provided was generally adequate and met their standards. However, francophone journalists outside of Quebec did not have the same experience. In concert with the locality issue many felt that it was difficult to find Elections Canada representatives in their region who spoke French.

In terms of the clarity of the information, many journalists cited the Elections Canada information to be clear and easy to interpret (average score of 4.06). Journalists also rated the completeness of the information quite high (average score of 3.93), aside from those who were looking for very specific topics.